Book Launch: The New Autograph Party

"When is your Book Launch? You're having one aren't you?"

That is the question I was continually asked after the arrival of my latest book, an adult non-fiction about students in a Michigan high school who sold War Bonds and War Loan Stamps and bought a B-17 bomber during World War II. The book generated a great deal of interest and multiple events in Michigan and Virginia, places pertinent to the story, so I wasn't going to do anything else in North Carolina, where I live...until the question kept coming up.

Self-promotion, especially of my own books, doesn't come easy and I suspect I'm not alone. Hand me someone else's book and I can sell it without blinking an eye. But my own, well, that's another story.

In my mind there's a fine line between promoting your work, as in getting the word out, and selling it or pushing people to buy. It takes skill to know the difference and to master the art of promoting without seeming pushy. For some this comes naturally. For me, not so much. In my mind, a Book Launch balances on that fine line.

The very idea of a Book Launch, today's word for an Autograph Party, is to get the word out so that people will want to purchase your book, after all what will you sign if not your book? It would be crazy to hold a Book Launch without having copies to sell on-hand. And that's the problem I have with them. I don't want people to feel obligated to purchase. I want them to come and listen to the presentation and then decide whether or not they are interested enough to make a purchase.

I've given in to the idea and planned a Book Launch. To celebrate the launch and my birthday, I'm offering the Kindle version of the book for FREE on Amazon, all day Saturday, October 17th and Sunday the 18th. So you don't have to purchase the book. You can get it for FREE.

Here are the particulars if you'd like to attend in-person:

"We Bought A WWII Bomber" Book Launch
Saturday - October 17th
Time: 1:00 pm - 3:00 pm (Presentation at 1:30 pm)
Where: MACA (McDowell Arts Council Association)
           50 South Main Street
           Marion, NC 28752

I've made plans;
Bookmarks & postcards to hand out. Check!
Signs and letters sent. Check!
Refreshments ordered. Check!
Water bottle labels made and taped on bottles. Check!
Color coordinated plates, napkins & forks. Check!
Cake ordered with a B-17 bomber &a book cover on it. Check!
PowerPoint Presentation ready. Check!
Digital projector packed. Check!
Multiple copies of the book ordered. Check!

All seems to be ready.

So come if you can. I'd love to share this amazing story of patriotism and support of our American troops during WWII, with you.

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FREE on Kindle - October 17th & 18th!

We Bought A WWII Bomber: The Untold Story of a Michigan High School, a B-17 Bomber & The Blue Ridge Parkway

www.arliebooks.com